Why have your own social network?
“Houston, we have a social media problem”
Businesses and influencers say it is getting harder to make meaningful connections with potential customers on the larger social media platforms. There is too much ‘noise’. There is too much surface area with algorithms controlling everything. Platforms are too big and too cluttered to be the right place to hold useful, credible and relevant conversations and to reach customers. Not to mention the challenges around data control and insights.
What do people want?
Consumers now want more control over how they communicate, share information and interact with like-minded people. They are looking for consistent, unified digital experiences that deliver value, utility and actual emotional connection. They want information, help and entertainment from trusted sources and to be able to share and network within communities - without being targeted by irrelevant advertising and heavy-handed messaging.